2026-01-20 Apnews
On Cairo’s bustling streets, SOUEAST models now have become a common sight. Recently, two local owners shared their experiences, raving about the design, spacious interiors, and smart features. What truly sealed the deal for them, however, was the exceptional and attentive after-sales service.

Karim, an S07 owner residing in Giza, knew he’d found the right car the minute he saw it in the showroom. “I was totally sold by its sleek, bold design. The trunk is so roomy—it easily fits all our gear for weekly family trips, from the tent and folding tables to the kids’ toys, without making the back seat feel cramped at all. By the way, the car was spotless at delivery, and staff walked me through every function. “ By now, Karim has recommended SOUEAST to three friends already.
Young professional Nadia opted for the S06, praising its stylish design: “The open tiger-roar grille exudes confidence, and the LED through-type taillights are highly recognizable at night—every line screams trendy individuality. Every time when I park, my colleagues come along with their interests. The ultra-wide panoramic sunroof floods the cabin with natural light, lifting my mood during rush hour. Driving the S06 for two months, Nadia recommended it to her sister unhesitatingly, who is considering switching cars.
For truly worry-free ownership, SOUEAST stands behind its vehicles with strong guarantees: a 6-year/150,000km comprehensive warranty and an extended 10-year/1,000,000km engine warranty. To ensure the customers would never be alone on the road, on-demand roadside assistance is always available for prompt support.
Currently, SOUEAST operates 17 showrooms in Egypt, covering Cairo, Alexandria, Ismailia and other major cities. A regional manager Mohamed noted the brand plans to build 7 more showrooms by 2026, further expanding service accessibility.
From user referrals to expanding services and networks, SOUEAST’s popularity in Egypt keeps rising. With a refined product lineup and broader coverage, 2026 is set to bring stronger growth, offering more Egyptians a top-tier mobility choice.
SOUEAST’s Egypt success is fueled by word of mouth and a growing network. For 2026, with better products and more coverage, it's ready to step up in Egypt—offer much mobility options with fantastic cars.
Company:Fujian Soueast Automobile Sales Co., Ltd
Contact Person: Weitong Liu
Email: business@soueast-motor.com
Website: https://www.soueast-motor.com
Telephone: +86 15395367939
City:Wuhu
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