Amber Group, a leading crypto finance service provider, announced today that it has appointed partner, Annabelle Huang, to lead GlobalX Center, a strategic global expansion team established to grow the company’s institutional and retail product offerings in regions including South Korea, Japan, Hong Kong, Singapore, Taipei, North America and more.

“Annabelle played an enormous role in helping build out Amber Group’s trading and structuring desk,” said Michael Wu, CEO of Amber Group. “Now, with $530 million in AUM on our institutional arm, I am proud to announce this new retail focused initiative with Annabelle at the helm.”

As the company expanded its services from institutional to retail, Ms. Huang was promoted to Partner where she led the development of the Amber Wallet for retail consumers. Since its launch, Ms. Huang has helped successfully grow the Amber App to manage over $200 million assets (a 30% MoM growth) and has reached over $680 million cumulative user deposits since its launch. In just four months, the Amber Wallet has amassed over 40,000 registered users.

“To build a truly global platform and serve a diversified user pool, we need dedicated efforts within different geographies to deliver customized and most relevant products and services to our users,” said Annabelle Huang, partner at Amber Group. “We are setting up a new GlobalX Center initiative to focus solely on expanding overseas user base through localized strategies and offerings, and it's a privilege to be in charge of our global growth efforts as this is top priority for our team this year.”

Amber Group's vision is to be the gateway to crypto finance, to bring borderless and frictionless crypto finance services to investors globally. In this new role, Ms. Huang will be focusing on obtaining licenses and securing local partnerships to help grow Amber’s product suite to new regions.

Prior to Amber Group, Ms. Huang was the Asia lead at AirSwap, a decentralized trading platform that enables peer-to-peer trading on the Ethereum blockchain. Before transitioning into digital assets, she advised private equity funds, US corporates and hedge funds on structured solutions and risk management as an FX structurer at Deutsche Bank and Nomura in New York. Her deep understanding in traditional finance markets, in combination with her expertise on how institutions and macro markets work, has played a key role in helping develop the product strategy and solutions delivered through Amber Group.